How Topo works
Topo follows a three-stage workflow that takes you from a blank slate to a live, measurable outreach program in minutes:- Find leads — Describe your target audience in plain language or apply filters. Topo searches across LinkedIn, PeopleSearch, Exa, and other providers to surface a curated list of matching prospects for your review.
- Run sequences — Approved leads are automatically enrolled in a multi-step outreach sequence combining personalized emails, LinkedIn messages, connection invites, and manual follow-up tasks — all spaced according to your sending schedule.
- Track engagement — Every send, open, click, and reply is captured in the activity feed. Contacts that reach a high engagement threshold are flagged as Hot Leads so you always know who to prioritize.
Key features
Campaigns
Group your lead searches and sequence templates into campaigns that target specific audiences with a single cohesive strategy.
Lead Search
Use a natural-language prompt or structured filters to discover prospects across multiple data providers — then review and approve before outreach begins.
Sequences
Build multi-step outreach playbooks that mix emails, LinkedIn messages, and manual tasks with intelligent scheduling and daily send limits.
Inbox & Tasks
Manage all your manual follow-up tasks and inbound replies in one unified inbox so nothing falls through the cracks.
AI Agent
Let the Topo AI agent generate campaign strategies, write message templates, and fine-tune your outreach based on what’s working.
Buying Signals
Surface intent indicators — job changes, funding rounds, new technology adoption — for the contacts and companies most likely to convert.
Integrations and API
Topo connects to the rest of your stack so you never have to manage data in silos:- CRM sync — Topo can sync contacts and companies bidirectionally with your CRM (e.g., HubSpot), keeping both systems in agreement automatically.
- Slack notifications — Get real-time alerts for hot leads, replies, and important activity events directly in your team’s Slack workspace.
- Public API — Every major resource in Topo — contacts, sequences, activities, and more — is accessible through a versioned REST API. Use it to push leads from your own systems, pause or stop sequences programmatically, or pull engagement data into your BI tools. See the API Reference to get started.