What a campaign contains
Each campaign has three core ingredients:Audience
One or more lead searches that define who you want to reach — your ICP expressed as a prompt or a set of filters.
Sequence template
The reusable outreach playbook: step types, timing, daily limits, and the sending accounts to use.
Settings
Approval mode, daily lead targets, schedule, and timezone — the controls that govern how fast and how carefully the campaign runs.
Creating a campaign
Open Campaigns and click New Campaign
From the left navigation, go to Campaigns and select New Campaign in the top-right corner.
Name your campaign
Give the campaign a descriptive name — for example, “VP Sales – Series B Fintech Q3”. A clear name makes it easy to distinguish campaigns when you’re running several in parallel.
Describe your target audience
Enter a targeting prompt in plain language (e.g., “VP of Sales at B2B SaaS companies with 50–200 employees in North America”) or apply structured filters such as industry, company size, job title, and location. Topo uses this description to seed your lead searches.
Assign a sequence template
Pick an existing sequence template from the dropdown, or create a new one. The template controls which steps are sent, in what order, and on what schedule.
Campaign settings
Daily leads target
Daily leads target
Controls how many new leads Topo attempts to enroll each day. Start conservatively — 10–20 leads per day — while you validate the audience quality, then increase once you’re happy with the approval rate.
Approval mode
Approval mode
Two modes are available:
- Autopilot — Leads that meet your criteria are enrolled automatically without requiring your review. Use this when you trust your targeting and want hands-off volume.
- Manual review — Each lead surfaces in a review queue before being enrolled. You approve or reject leads one by one. This mode is slower but gives you full control over who enters your sequence.
Schedule and timezone
Schedule and timezone
Set the days of the week and time window during which Topo sends outreach on behalf of this campaign. Outreach is sent in the timezone of your sending account by default, but you can override it per campaign.
Campaign lifecycle
A campaign moves through the following statuses:| Status | What it means |
|---|---|
| Running | The campaign is active. Lead searches are running, leads are being enrolled, and sequences are sending. |
| Paused | All activity is suspended. Existing sequences hold at their current step; no new leads are enrolled. |
| Completed | The campaign has finished. No new leads are enrolled, but any sequences already in progress continue to their natural end. |
| Archived | The campaign is hidden from default views but its data is preserved for reporting. |
Reviewing and approving leads
When approval mode is set to Manual review, surfaced leads appear in the Leads tab of the campaign under the To review sub-tab.Inspect each lead
Click a lead row to open the lead drawer. You’ll see enriched contact and company data, any buying signals Topo detected, and the contact’s current status.
Approve or reject
Click Approve to enroll the lead into the campaign’s sequence, or Reject to exclude them. Rejected leads are not contacted and do not count against your daily target.
Rejected leads are added to your exclusion list and won’t resurface in future searches for the same campaign. If you accidentally reject a lead, you can find them in the Rejected sub-tab and restore them.